Brand archetypes categorize universal patterns we intuitively know; helping us to quickly understand a brand’s point of view. And as such, they are an effective marketing “short-cut” embodying common elements. Applying these elements to a brand, helps potential customers identify and understand it – instantly. While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to make the laws work best for their businesses and more effectively than their competitors in order to succeed.

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