Branding Bud
Branding Bud
BRANDING BUD: THE COMMERCIALIZATION OF CANNABIS
by David Paleschuck
The legalization of marijuana has led to a proliferation of consumer segments and means of cannabis consumption, and with them, creative branding and packaging strategies. Breaking new ground, Branding Bud by David Paleschuck is the first book to present the premier products available in the legal cannabis market—the brands that make a visit to a legal dispensary seem like a visit to Sephora.
Explore the branding strategies used by leading cannabis companies to appeal to today’s consumers, and see their innovative brand offerings in a wide range of products:
· Cannabis flower
· Edibles
· Beverages
· Oils, shatters, and waxes
· Topicals and lotions
With this comprehensive overview of commercialization in the industry, David Paleschuck covers the marketing professionalism that has redefined the cannabis lifestyle.
About the Author
With over twenty years of product development, brand building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft—and almost ten years in the legal cannabis industry at Dope Magazine and as a consultant to the industry’s top national manufacturers—David Paleschuck has played a part in developing many of today’s best-known cannabis brands. As the founder of PALESCHUCK, a cannabis-centric consultancy, he advises on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.
Congratulations to all the innovators whose products are featured in Branding Bud!